Studio ANRK: An XR & AI Studio

Hi, I'm Anrick.

I'm an award-winning director and the founder of Studio ANRK, a creative practice working at the edge of new technology. Over 20 years I've directed work across AR, VR, AI, live action, animation, and immersive installations for some of the world's most ambitious organisations and brands. What drives all of it: translating complex, often invisible ideas into moments that genuinely move people.

I've directed work spanning an unusually wide range: documentary VR, luxury brand experiences, real-time AR installations, AI-accelerated production pipelines, games, broadcast commercials. The technology changes; the question doesn't. At every project, what I keep coming back to is whether the work makes people genuinely feel something. As the tools get faster, I think that question gets more important.

Some of that work sits at unusual intersections: an interactive anime called Attraction made with Koji Morimoto; Airmeter which lets you see the pollution in the air around you in realtime; a VR documentary called Camp Century bringing a lost Cold War army base back to life; an exhibition at UNESCO in Paris called Three Walls documenting the destruction of Mosul under ISIS; and an Instagram AR project called Revival that digitally restored ancient Egyptian artefacts inside Cairo's National Museum. Alongside those: collaborations with organisations such as Marvel, Sony, Google, and Disney; AR work for the Snap Originals series Breakwater; live action commercials for Toyota, Lexus, and Seat; luxury brand experiences for Ralph Lauren and Bvlgari; an AR pool coaching app for Snap Spectacles called Pool Assist; a game called Crime Scene for The Guardian; and VR/MR games like Tonae and Storm.

Alongside the studio, I'm currently building OHI Studio (a small team making original IP for spatial and wearable platforms: Meta Quest, Snap Spectacles, Meta Ray-Bans, and Apple Vision Pro). It's the part of the work where we get to define the brief entirely: playful, spatial, designed for devices that are just starting to matter.

Studio ANRK is a vehicle for the work I care most about.

Studio ANRK is built around a simple belief: that emerging technology is only as powerful as the human story it carries. We partner with brands directly and through agencies, embedding quickly into existing teams and working across the full creative and technical stack. For each project we assemble a unique team from a deep network of collaborators at the intersection of craft and code, moving at the pace of innovation without losing the care that makes the work land.

AI tools at the foundation.

We work at a level that used to require a much larger operation. AI isn't a feature of how we work; it's structural. It runs through our ideation, our production, our workflows, letting a focused team operate with the range and depth of a much bigger one. We combine AI-integrated processes with traditional craft across every discipline, accelerating without losing the human decisions at the centre of everything. We move faster, experiment more freely, and deliver at a level that doesn't depend on scale.

Some of our work

The interesting work usually started as a sidequest. An experiment, a detour from a brief, something without an obvious category. These are the projects that stick, or became unexpectedly relevant, though some of our most significant work is under NDA or white-label restrictions, and can not be shown publicly.

Our practice spans four connected disciplines.

They're distinct on paper, but in practice they overlap, and that intersection is usually where the most interesting work lives.

Tech & AI R&D

Research, prototyping, and AI integration across concept development, visual generation, voice, code, and post-production, helping teams move faster without losing the craft.

Spatial & Wearables

AR app design and development, brand activations, and experiences built for Snap Spectacles, Meta Ray-Bans, and emerging spatial platforms.

Immersive & VR

Virtual and mixed-reality experience design and game development for Meta Quest and Apple Vision Pro, built to engage beyond the headset.

VFX & Animation

VFX, animation, product visualisation, and virtual try-on for social, commercials, and OOH, using AI-accelerated pipelines alongside traditional production craft.

Over the years we've partnered with companies and organisations around the world.

These are some recent collaborations.

The logos of companies and organisations Studio ANRK has partnered with.

I'm an award-winning director with 20 years working at the edge of new technology. Studio ANRK is my creative practice, where together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

NEW REALITIES