Studio ANRK: An XR & AI Studio

We are an award-winning hybrid creative practice working at the edge of new technology.

We have made work across AR, VR, AI, live action, animation, and immersive installations for some of the world's most ambitious organisations and brands. What drives all of it: translating complex, often invisible ideas into moments that genuinely move people.

I've directed work spanning an unusually wide range: documentary VR, luxury brand experiences, real-time AR installations, AI-accelerated production pipelines, games, broadcast commercials. The technology changes; the question doesn't. At every project, what I keep coming back to is whether the work makes people genuinely feel something. As the tools get faster, I think that question gets more important.

Some of that work sits at unusual intersections: an interactive anime called Attraction made with Koji Morimoto; Airmeter which lets you see the pollution in the air around you in realtime; a VR documentary called Camp Century bringing a lost Cold War army base back to life; an exhibition at UNESCO in Paris called Three Walls documenting the destruction of Mosul under ISIS; and an Instagram AR project called Revival that digitally restored ancient Egyptian artefacts inside Cairo's National Museum. Alongside those: collaborations with organisations such as Marvel, Sony, Google, and Disney; AR work for the Snap Originals series Breakwater; live action commercials for Toyota, Lexus, and Seat; luxury brand experiences for Ralph Lauren and Bvlgari; an AR pool coaching app for Snap Spectacles called Pool Assist; a game called Crime Scene for The Guardian; and VR/MR games like Tonae and Storm.

Alongside the studio, I'm currently building OHI Studio (a small team making original IP for spatial and wearable platforms: Meta Quest, Snap Spectacles, Meta Ray-Bans, and Apple Vision Pro). It's the part of the work where we get to define the brief entirely: playful, spatial, designed for devices that are just starting to matter.

So often the most interesting work starts as a sidequest. A rabbit hole. A thought experiment or a detour.

The projects that stand the test of time are the kind of work we dream of doing. Something meaningful, or a small step in a bigger journey. These are the projects that stick.

Some projects we're working on now

Some of our previous work

Skills & Disciplines

Our skillset covers the full production pipeline, from concept to delivery.

Tech & AI R&D

Building systems, tools and platforms. Research, prototyping, LLM integration across concept development, visual generation, voice, code, and development.

Spatial & Wearables

Spatial and Augmented Reality app design and development, brand activations, with experiences built for devices such as the Snap Spectacles, Meta Ray-Bans, and other emerging spatial products.

Immersive & VR

Virtual and mixed-reality experience design and game development for Meta Quest and Apple Vision Pro.

VFX & Animation

Realtime and traditional VFX, animation, product visualisation, commercials, and OOH, using AI-accelerated pipelines and high-level craft.

Recent collaborations

The logos of companies and organisations Studio ANRK has partnered with.

I'm an award-winning director with 20 years working at the edge of new technology. Studio ANRK is my creative practice, where together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

Studio ANRK