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I'm an award-winning director with 20 years working at the edge of new technology. Studio ANRK is my creative practice, where together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

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ASSASSINS CREED

Crowd Sourced Art for Ubisoft

A crowd-sourced art work made for Ubisoft's Assassin's Creed IV: Black Flag.

The experience centred on a single vast painting (4.5 metres by 2.3), depicting a pirate battle at the heart of the game's world. Users uploaded their photo to compete for one of 200 character slots, then voted over four weeks to decide who made the cut. The faces chosen were presented to painters at the Beaux-Arts, who made the final selection. The finished work was then exhibited in one of Paris' most celebrated museums.


Cannes Lions · FWA Site of the Day · Webby Awards · Creative Review Annual

Assassin's Creed IV: Black Flag key art — a hooded Assassin stands holding crossed flintlock pistols against a dark background, with the game logo above and the tagline 'Become Part of a Masterpiece'.
The completed Assassin's Creed IV monumental pencil drawing — a vast, detailed battle scene depicting sailing ships in conflict at sea, mounted on canvas in a Paris studio. The finished work measured 4.5 metres by 2.3.
Screenshot of the Assassin's Creed IV Beaux-Arts microsite — the naval battle sketch fills the background with red pins marking 200 character slots, and a UI panel showing the three-step process: choose a character, submit your picture, participate in the final painting.
Screenshot of the Assassin's Creed IV microsite showing a close-up of the naval battle sketch with a user's face placed on a character in the rigging, and a sidebar ranking panel displaying top vote-getters.
Screenshot of the Assassin's Creed IV 'Duels' feature — two user-submitted portraits face off on a deep red background, with crossed-pistol iconography and vote buttons beneath each.
Screenshot of the Assassin's Creed IV campaign timeline page — key dates overlaid on a photograph of Beaux-Arts students painting the monumental mural in their Paris studio, with artworks and scaffolding visible throughout the space.