image

I'm an award-winning director with 20 years working at the edge of new technology. Studio ANRK is my creative practice, where together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

RALPH LAUREN

AR try-on experiences for Ralph Lauren

We have had a long collaborative relationship with Ralph Lauren, working on AR try ons using both Snapchat and Instagram.

For all these project we will generally work together with the RL team to develop a concept, and then build their products in 3d, and develop all elements of the AR experience, as well as a demo video and print material for their campaign.

A gif showing the Ralph Lauren handbag try-on experience
A gif showing the ColorShop AR sunglasses try-on
A gif showing the Stirrup sunglasses AR experience with classic sports car theme
A gif showing the Welington leather handbags equestrian-themed AR experience
A gif showing the AR Christmas campaign with iconic red ribbon forming Ralph Lauren pony