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I'm an award-winning director with 20 years working at the edge of new technology. Studio ANRK is my creative practice, where together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

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© 2026

PRIUS PROTOTYPES

Technology Experiments for Toyota

We created three in-camera technology experiments for the launch of the new Toyota Prius, working with Saatchi & Saatchi LA.

Each spot showcased a different feature of the car, with no post-production, everything captured live. For aerodynamics, we built a smoke-emitting piano and a wind tunnel around the car, with composer Ron 'Neff-U' Feemster writing a piece timed to create patterns in the flowing smoke. For sensor awareness, choreographer Renee Kester navigated a shifting maze of laser tripwires to reach the car. For driving dynamics, race driver Sara Price pushed the Prius to its limits while an LED rig translated her real-time biometric data into generative light paintings behind the moving car.

A silhouetted figure plays the custom smoke-emitting acrylic piano in a darkened studio, while a vivid thermal heat-map is projected across the bonnet of the Toyota Prius inside the wind-tunnel chamber behind him.
A dancer silhouetted in dark clothing moves through a web of blue laser tripwires in a darkened studio, with the Toyota Prius lit by its headlights in the background — the sensor awareness experiment.
Close portrait of a woman gazing upward in near-total darkness, her face illuminated only by bright blue laser beams cutting diagonally around her during the Prius laser tripwire sequence.
Wide cinematic shot of the Toyota Prius surrounded by a dramatic fan of blue laser beams rising from floor-mounted light points, with a dancer crouching in silhouette in front of the car.
Side profile of the red Toyota Prius parked alone in a dimly lit aircraft hangar, a single vertical blue laser beam glowing beside the car.
The red Toyota Prius with its driver's door open in a large aircraft hangar, as a performer dressed in dark clothing walks toward it.
Rear three-quarter view of the red Toyota Prius with glowing pink tail lights and a blue laser arc rising from its roofline, light smoke drifting near the rear wheels in a darkened aircraft hangar.
  • Close-up of a silver Toyota Prius fender with a Hybrid badge, reflecting a blurred grid of warm lights in the background.
  • Overhead long-exposure shot of a circular light installation in a dark studio, glowing red and green trails forming a ring on the floor.
  • A dark car parked in an aircraft hangar surrounded by a web of glowing blue laser tripwires and floor lights.
  • A car in a hangar beneath crossing blue laser beams and an overhead orange fabric rig, with crew and camera equipment visible nearby.
  • A camera monitor on set displaying a framed shot of a crew member's silhouette, with recording data overlaid on screen.

  • BTS photos for Prius