We built Find Your Way to Oz: an interactive Chrome experience for Disney's 'Oz the Great and Powerful', with Google Creative Labs.
Sam Raimi's 'Oz the Great and Powerful' reimagined L. Frank Baum's world as a sweeping origin story, and Disney wanted a web experience that matched that ambition. Rather than a conventional trailer, we built a world the audience could step into and explore. The 3D environment was built entirely in WebGL, with GLSL shaders powering the ominous tornado sequence and the Web Audio API generating a spatial soundscape that adapted dynamically as users explored. Through WebRTC's getUserMedia, visitors could photograph themselves and step into the story as a circus character. On mobile, the experience pushed the limits of the web platform — using gyroscope, accelerometer, and multi-touch to deliver something normally only possible in native apps.
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Anrick is a Creative Director and explores the future of spatial immersive storytelling through experiences built with virtual and augmented reality, computer vision and machine learning.
Anrick
Director
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Yates Buckley led the technical architecture of the experience, overseeing the integration of WebGL, Web Audio, and WebRTC across desktop and mobile.
Yates Buckley
Technical Director
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Gilles Boisselet is a technology director whose work spans complex interactive experiences and WebGL-driven web productions.
Gilles Boisselet
Technical Director
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Silvio Paganini led the technical development of the experience, working across the WebGL environment, shaders, and interactive systems.
Silvio Paganini
Tech Lead
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UNIT9 is a global production studio specialising in innovative digital experiences, interactive films, and emerging technology.
UNIT9
Production Company
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Google Creative Labs is Google's internal creative technology team, building experiments that push the boundaries of what the web can do.
Google Creative Labs
Creative Partner