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Studio ANRK is run by Anrick Bregman, an award-winning Director and Product Designer with 15+ years experience. Having developed products and content across wearable technology, AR and VR, live-action and VFX, apps and web, we specialize in translating complex technical ideas into natural, meaningful human experiences.

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BARCELONA

A 3D Music Video

A unique, interactive music video built on Sketchfab

Barcelona is one of those rare opportunities to try something completely new. For the single ‘Barcelona’ from Alex Kozobolis’s album Somewhere Else, Alex wanted something unique as a music video - we came up with an experiment which questions whether the format of a music video can exist in the form of a 3d model.

A screenshot of the project, showing a giant flowering cherry blossom tree with small puddles of water in which you see the same tree reflrected during the autumn, while a couple walks through the scene holding hands
A screenshot of the project, showing a giant flowering cherry blossom tree with small puddles of water in which you see the same tree reflrected during the autumn. While a couple holds hands in the spring version of the scene, in the autumn version they are separated
A technical side-view of the 3d scene, showing both the full spring-version of the tree and the autumn reflection scene