---
title: Lexus: Elevate - A Cinematic Film | Studio ANRK
url: https://studioanrk.com/work/elevate/
type: project
genre: Film
director: Anrick
productionCompany: UNIT9
client: Lexus
agency: Team One
description: A cinematic film following pro cyclist Christian Vande Velde through the mountains of Malibu, made for Lexus with Team One.
awards: FWA Site of the Day, FWA Mobile of the Day, Graphis Award, Digital Hollywood Award
---

# Lexus: Elevate
**A Cinematic Film for Lexus**

## Overview

We made Elevate — a cinematic film following pro cyclist Christian Vande Velde through the mountains of Malibu. Working with Team One for Lexus, we filmed Christian over three days at sunrise and sunset using a custom-built camera rig.

## Production

The result is a story that moves through a full day — from sunrise to sunset — tracing his life from young amateur to Tour de France contender. Extensive post-production stabilised footage shot at 40mph on rough terrain, with frame-by-frame painting across six GoPro feeds to remove rigs and their shadows. The stereoscopic sound design, built by Plan8, responds to where the viewer is looking. Premiered at Colorado's US Pro Tour Challenge.

## Awards

FWA Site of the Day · FWA Mobile of the Day · Graphis Award · Digital Hollywood Award

## Team

### Anrick — Director
Creative Director exploring the future of spatial immersive storytelling through experiences built with virtual and augmented reality, computer vision and machine learning.

### UNIT9 — Production Company
Global production studio specialising in innovative digital experiences, interactive films, and emerging technology.

### Team One — Agency
Full-service advertising agency known for building premium brands through bold creative work and innovative storytelling.

### Plan8 — Music & Sound Design
Stockholm-based music and sound design studio creating immersive audio experiences for film, advertising, and interactive media.

## Studio ANRK

Studio ANRK is the creative practice of Anrick, an award-winning director with 20 years working at the edge of new technology. Together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

**Contact:** info@studioanrk.com
**Website:** https://studioanrk.com

© 2026 Studio ANRK