---
title: Attraction - An Interactive Anime Film | Studio ANRK
url: https://studioanrk.com/work/attraction/
type: project
genre: Interactive Website
director: Koji Morimoto, Anrick
productionCompany: Studio 4°C, Unit9
description: Attraction is a unique interactive anime commissioned by the French Ministry of Health to discourage teenagers from smoking. Directed by Koji Morimoto of Akira and Animatrix fame, it follows three Tokyo teenagers navigating a dangerous nightclub, with viewer choices shaping the story.
---

# Attraction
**An Interactive Anime**

## Overview

Attraction was a unique interactive anime commissioned by the French Ministry of Health to discourage teenagers from smoking. Anrick collaborated with the anime production house Studio 4°C, with legendary director Koji Morimoto of Akira and Animatrix fame taking control of the animation personally, with Unit9 handling all interactive production.

## Story

Attraction follows the story of three Tokyo teenagers, Hiro, Koichi and Ren, who try to sneak into a nightclub. During the 12 minutes of animation that unfolds, you follow them closely and help them make key decisions, as they slowly discover that life as an adult isn't as fun as they might have expected.

The three kids are tempted by the glamour of Tokyo nightlife, and the cool imagery that is associated with it. But the nightclub environment reveals a hidden layer, as they get sucked into the energy of people on the dancefloor. In the end, Hiro, Koichi and Ren make it out — but shaken by what they experienced.

## Interaction

Interactions are a seamless part of the story and link with the linear narrative. We worked with very early webcam technology, exploring movement capture by tracking the users' eyes and nose. We incorporated this, and other interactive mechanics such as color detection, into the story so players feel engaged at pivotal moments.

## Art Direction

The character design and art direction sketches were all hand-drawn and then animated by Koji Morimoto's team at Studio 4°C in Tokyo. Part of Attraction's magic is the incredible attention to detail in the environments — it brings to life a vibrant Neo Tokyo, and as the story unfolds it feels like slowly exploring at your own speed.

## Team

### Koji Morimoto — Director
Pioneering anime director known for his surreal animation style. A co-founder of Studio 4°C, he worked on Akira and directed Magnetic Rose in Memories, influencing animation worldwide.

### Anrick — Director
Creative Director exploring the future of spatial immersive storytelling through experiences built with virtual and augmented reality, computer vision and machine learning.

### Kishi Kishimoto — Creative Director
Multidisciplinary mission director with both oriental and western cultural understanding, covering various communication channels to find pathways for the future.

### Studio 4°C — Animation Partner
Japanese animation studio known for its experimental and visually striking works. Founded in 1986, produced films like Mind Game and Tekkonkinkreet, pushing the boundaries of animation.

### Unit9 — Production Company
Global production company specializing in immersive digital experiences, interactive storytelling, and cutting-edge technology.

## Studio ANRK

Studio ANRK is the creative practice of Anrick, an award-winning director with 20 years working at the edge of new technology. Together with a small team of collaborators, we translate complex, often invisible ideas into experiences that genuinely move people.

**Contact:** info@studioanrk.com
**Website:** https://studioanrk.com

© 2026 Studio ANRK